Christmas Greetings 2024

After dedicating the entire 2024 campaign to the slogan "do it all'inCirca" we couldn't help but close the year by wishing you to do it all'inCirca. It's another way to invite you to take a "break from normality" that echoes in the projects of the Circo all'inCirca. Below is a little reflection that we want to share with you while we gorge ourselves on panettoni, pandoro and delicacies.

The rhythm of our days is marked by the number of fleeting glances that we cast towards our electronic devices. The same glances are quickly lost in the vortex of feedback that the screen offers us. In a decade we have thus fallen into a dysfunctional version of ourselves: our fears quickly transform into anguish and our Spirit drowns in a pathological form of information use, which experts call "fear of missing out", that strange pathology born in the aftermath of the invention of social media, for which the world flows too fast. The feeling of not being able to grasp all the fundamental information we need to live becomes a suffocating hunt for the latest status update of the people we follow.

For us, doing it all'inCirca means shifting our gaze, making an effort to detach our eyes glued to the screen of our devices and direct it towards the Other. Ultimately, Christmas is a sort of celebration of the other. Before turbo-capitalism transformed it into a race against time in search of gifts, the latter underlined the need for relationships, the need to affirm with a gesture how much space there was for the other in our lives. It is therefore almost paradoxical that this period is today a sort of celebration of the market, which only works if it manages to create false needs, if it manages to convince us that this or that other object is fundamental, useful, is a tool that can improve our life. Wearing magic glasses is an invitation to generate alternative paths of life. Because looking at the world with different eyes means for us to think that, despite the world succumbing to the radicalization of conflicts and an extremization of nationalist selfishness, there is still the possibility of transforming the future, it is still possible to discover within the fragility of a cultural proposal the strength to change people's lives.

We have already told what pushed us to imagine an advertising campaign entitled "do it all'inCirca". It has to do with Love, with the desire to say that sport and culture can be freed from the logic of profit and competition at all costs. With this last Christmas message, before moving on to the next campaign in 2025, we want to hope that we continue to look at things from unusual points of view, not already traveled and told; we are certain that, despite the fact that we are pushed every day to put our personal needs first, what will really make the difference will be our ability to create a community, to put the needs of the group at the center rather than those of the individual.

So with the hope of being able to do it all the way, we wish you a Merry Christmas 2024.